Blog and guides.
Clear, practical guides on producing commercials, videos and visuals with AI, motion design, websites and game development.
How to make an AI commercial.
How do you make a commercial with AI? Brief, script, storyboard, AI video generation, editing and sound design explained step by step, plus what drives timeline and cost.
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How to make videos with AI.
How to make a video with AI: text-to-video and image-to-video, character consistency, prompts, voice-over and editing. A step-by-step beginner's guide and common mistakes.
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How to create a product video with AI.
How to create a product video or company video with AI: script, scene generation, voice-over, length and format choices for each platform, plus common mistakes.
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What is AI UGC video and how do brands use it?
What is AI UGC video and how is it different from classic UGC? How brands use it in ads, how it is produced and what to watch out for. A short, practical guide.
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What is an AI influencer and how do you create one?
What is an AI influencer (virtual influencer), how is one created and how do brands use them? Character design, content production, benefits and what to watch out for.
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AI product photography: a practical guide.
How to create product photos with AI: the right reference shots, scene planning, consistency and delivery for e-commerce, social media and catalogs, step by step.
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E-commerce product photography: studio or AI?
How to approach e-commerce product photography: comparing a classic studio shoot with AI product images by time, cost, quality and use case.
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AI fashion visuals: AI models and catalogs for e-commerce.
How to create fashion visuals, AI model shots and catalogs with AI. A guide to product accuracy, model consistency, campaign imagery and e-commerce use.
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What is motion design and what does it do for a brand?
What is motion design and how is it different from animation? Logo animation, explainers, social media and ad graphics, plus the stages of a motion design project.
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How to make a logo animation.
How to make a logo animation: types of logo animation, where to use them, production steps, length and formats, and what to know about AI logo animation.
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What to look for when you commission a website.
What to look for when you commission a website: goals, content, mobile, speed, SEO, domain and hosting ownership, CMS needs and maintenance. A practical checklist.
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How much does a website cost? What drives the price.
What determines website and corporate website pricing: design approach, number of pages, CMS, content, SEO, hosting and maintenance. What to ask when comparing quotes.
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How to make a mobile game: from idea to app store.
How to make a mobile game: idea, prototype, design, development, testing and launch on the App Store, Google Play or the web. Plus browser games and advergames for brands.
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Commissioning a mobile game: what drives time and cost.
Thinking about commissioning a mobile game? How genre, platform, content, server features and post-launch plans affect development time and cost.
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